PERCEPTION

All companies may need to twist and turn thoughts, concepts and views on things that they are used to in managing the market, product, services and customers. IBIDEA offers just that kind of advisory help.

  • Example - A standardised product or service that is fully or partially redefined is given new life in competition. It gives a new view internally of what you manufacture and how you sell it.
  • Example - The service may be more important than the product or vice versa.
  • Example - Product/service advantage and market advantage can be two different things.
  • Example -  No positioning or general price list is locked within an industry area.
  • Example - Just because others in the industry are going in the same direction in the same colours and expressions does not mean that you cannot break it.
  • Example - The shortest path between two points is three – a model for getting more out of your partners.

PACKAGING

Everything comes in packages. Packaging of concepts that will become more understandable, appealing, distinctive and selling. Repackaging of products, handling and services towards the customer. Packaging of internal and external information to distinguish from, or to make decisions and function clearer.

PLANTING

Planting is marketing and change in its softest form. Recipients sell your idea to each other on their own, because they understand, engage, and can explain better than you. Efficient – both for internal and external use.