PERCEPTION

All companies may need to twist and turn thoughts, concepts and views on things that they are used to in managing the market, product, services and customers. IBIDEA offers just that kind of advisory help.

  • Example - A standardised product or service that is fully or partially redefined is given new life in competition. It gives a new view internally of what you manufacture and how you sell it.
  • Example - The service may be more important than the product or vice versa.
  • Example - Product/service advantage and market advantage can be two different things.
  • Example -  No positioning or general price list is locked within an industry area.
  • Example - Just because others in the industry are going in the same direction in the same colours and expressions does not mean that you cannot break it.
  • Example - The shortest path between two points is three – a model for getting more out of your partners.

PACKAGING

Everything comes in packages. Packaging of concepts that will become more understandable, appealing, distinctive and selling. Repackaging of products, handling and services towards the customer. Packaging of internal and external information to distinguish from, or to make decisions and function clearer.

  • Example - Repackaging what you make, your offer or the service you provide. New ideas and cunning twists must be packaged so that they both fit in and stand out appropriately.
  • Example - Internal information and perception of the company, product, and services can be repackaged to give a boost.
  • Example - A presentation of the company, the product/service does not have to be at all as formal and uniform as you think – as long as it is credible.
  • Example - Never underestimate the recipient's reaction to seeing your product/service in a new light – no matter how well-known it is.

PLANTING

Planting is marketing and change in its softest form. Recipients sell your idea to each other on their own, because they understand, engage, and can explain better than you. Efficient – both for internal and external use.

  • Example - To spread an idea, thought or change, you need a really good strategy so that the seed germinates in the minds of those you want to reach. Especially important in digital channels.
  • Example - To put it more simply, the words and sentences that explain, defend, sell or develop are an important start for change. Unexpected positive surprises await, and without the "language" that the market and the industry expect or assume needed.