PLANTING is marketing in its purest form - both internally and for external use. Effective because the recipients helps to sell to themselves, and understand things better so that they can explain clearly to others (regardless of media).
In order to disseminate an idea, thought or change (internal or external), you must have a good strategy for getting things to grow into the consciousness of those to whom the message should reach. In simpler terms; create the words and sentences that explain, defend, sell or develop.
To introduce a change or an idea, perhaps the company capacity is not available or it cannibalizes on time from other things. Then, the advantage with external project management is perfect. Especially, when it comes to projects launched by IBIDEA.